Tecno mobile who are currently Africa’s number one mobile brand; controlling an average 25.3% market share have entered into a global partnership with 2013/2014 English premier league champions Mancity , The partnership makes Tecno Limited the official Tablet and Handset Partner of Manchester City.
The Club launched its newest global partnership at the City Football Academy on Wednesday 30 November, which signalled the start of a multi-year agreement with the premium mobile brand.
Already established as Africa’s leading mobile phone brand, TECNO also enjoy a presence in 40 emerging markets, where City’s fan base continues to grow and this latest deal will see the two combine on marketing and advertising campaigns around the world. Also Having enjoyed dominance in Africa Its time for Tecno to step into new grounds and with the launch of phantom 6 models which have changed perception and elevated Tecno to a premium mobile manufacturer, the task seems to be fairly easy.
City Football Group’s Chief Commercial Officer, Tom Glick. in his words said
“We are delighted to welcome TECNO Mobile to Manchester City’s growing repertoire of global partners,”
“Its global focus coupled with a commitment to each of its local markets reflects our ethos and we look forward to working with them to connect with Manchester City’s global fan base.”
With a history of business relationships in elite sport, the fast-growing international brand is delighted to embark on a partnership with City, a club who they feel shares similar values.
“We are honoured to be partnering with such a successful and well known club as Manchester City" added TECNO Mobile General Manager, Stephen Ha.
“Providing our consumers with an unparalleled mobile experience is a top priority for TECNO Mobile and we see many similarities with Manchester City when we look at their commitment to delivering a premium matchday and digital experience for their fans.”
Keep on the lookout you might just see kun Aguero or kevin De bruyne featuring in the next Tecno Ad .
Time will tell whether Tecno will enter the Europe market and disrupt the status quo that Iphone and samsung enjoy.
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